Bullyscape
Client
NGO
Year
2021
Category
Branding
Type of Work
Branding
Advertising
UI Design
Animation
Social media is a great place to find inspiration, make connections, and kill time when you’re bored. But as much as you try to foster a positive environment online, it’s unavoidable that you might come across a couple of haters from time to time,
especially if you’ve garnered a big following.
Dealing with bullies has come a long way since our days on the playground. The Internet makes it a lot more difficult to figure out where they came from, what their problem is, and why they’re so damn angry.
Our goal is to create a fun AD campaign that caters to a younger crowd. A generation that eats, lives and breathes social media. We want the ads to be a reminder that being kind to each other should be the only way. Spreading negativity on the internet can cause mental health problems that can lead to bodily harm.
Our app uses fun and playful patterns to brighten up one’s mood. The topic may be morbid to some, that is why Bullyscape uses happy colors and a simple user interface to make the features appeal to the user and drive interaction.
WHO WE ARE
We are an NGO helping teenagers who struggle with cyber bullying. Dealing with negativity online is not an easy task, and we understand that. If you are losing your self esteem, you can reach out to us, because our goal is to help spread positivity and assist you in improving your mental health.
WHO YOU ARE
Bullyscape is designed for Gen Z, the generation that has been raised on the internet and social media. We cater to teenagers between 13-19y old who want to learn about the cyber bullying - those who have been cyber bullied - those who witnessed cyber bullying - the bullies themselves.
Our future vision for Bullyscape is to become not only a platform where one can learn and seek help, but also a place to nurture positive social interactions.