U Dessert Story
Client
U Dessert Story
Year
2020
Category
Hospitality
Type of Work
Branding
Visual Identity
Advertising
Web Design
Dessert Story is the next level of Asian desserts, influenced by Korean, Japanese, and Thai passion. The desserts are homemade in the kitchen with love using the highest quality ingredients.
“At Tammy Boonlieng’s Castro dessert cafe, you’ll find a variety of photogenic Asian-inspired sweets, including this riff on the classic 1980s dessert. At the cafe, Boonlieng serves the cake with a scoop of matcha ice cream and a dollop of whipped cream, but the dessert is so rich, it’s enjoyable on its own.”
WHO WE ARE
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We're a trendy & young restaurant
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We serve organic desserts
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Our store is a fusion of different Asian cultures
OUR PEOPLE
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Social media savvy Gen Z
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People who live, eat, breathe social media
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People who care about aesthetics
WHAT WE WANT
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Have a strong social media presence
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Showcase our beautiful desserts
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Enhance the in store experience
OUR STRATEGY
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Create hype advertising on social media
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Create a cohesive brand that brings the digital experience to the store
The brands concept
" If you make a pretty dessert, it becomes very Instagrammable"
